The Innovation Code

Now more than ever we have been challenged to reinvention.  Taking what worked in the past and evolving it to something that is effective and efficient.  Even in our personal lives, we are constantly challenged to reinvent ourselves to be relevant in the new economy.  This is what I speak of when I talk about the Innovation Code, becoming relevant and providing a voice that speaks to the current need.

Two crucial tools needed to grow in relevance and reach pesonal innovation are the understanding the fundementals of the current economy and becoming Web 2.0 saavy.  One of my tweeps, Sean Isaacs posted a note on Facebook essentially talking about the inner conflict that plagues the human experience.  Do you allow yorself to be lead by passion or by reason? 

At the end of the day we all have something significant to contribute, but we must continue to sharpen our tools and use change and challenges as a catalyst to propel us to the next level. 

Innovation Matrix: Turn Blue Green

One Saturday I was watched Design on a Dime on HGTV.  The design team was challenged with providing the client with an eco-friendly design.  They built a nice modern sofa and stuffed the cushions with recycled denim and explained that recycled denim is also used in mattresses, car seats and pillows.  This got my wheels turning and peeked my intrest in recycling this resource.

So I started a search on Google "recycled denim". Number 1 on the list was http://www.allfreecrafts.com/sewing/recycle-denim.shtml which list different ways to reuse denim for instance creating a denim organizer, placemates and potholders.  They have awesome suggestions, but not nesseceraly what I was looking for.  So three pages later I find the link for JBM Fibers Inc.

JBM Fibers, Inc. is a manufacturer that converts raw material into products used in numerous applications such as automotive insulation, matresses and insulator pads. As I explored the site I began to wonder where does this company receive it's supply?  Could you imagine starting a used denim drive and contributing to the earth in this manner.  Not only would you be reducing waist, but you would also contribute to minimizing the use of pesticides used to grow cotton. 

Just a Green thought for this Red Economy!